In the afternoon of December 12th, 2019, the 2019“ME” Branding Micro-video Contest announcing press conference was held in Shanghai. The contest was co-directed by Shanghai Municipal Commission of Economy and Informatization, Shanghai Municipal Development & Reform Commission, Shanghai Municipal Commission of Commerce and Shanghai Huangpu District People’s Government; it was co-sponsored by Shanghai Federation of Industrial Economics, Shanghai Federation of Modern Service Industry, Shanghai Federation of Commerce, Shanghai Federation of Enterprises, and Shanghai Electronic Commerce Association; and it was co-hosted by Shanghai ME Cloud Business, Eastday, and Shanghai Modern Service Industry Promotion Center. The enterprise promoting micro-video produced by SICA won the Network Popularity Award and the silver award of the contest.
Leaders such as Mr. HE Yong (head of the Division of Producer Services of Shanghai Municipal Commission of Economy and Informatization), Mrs. JIANG Jing (head of the Division of E-Commerce of Shanghai Municipal Commission of Commerce), Mr. XIANG Jue (deputy director of the Business Committee of Huangpu District People's Government), Mr. GUAN Weiyong (Executive Vice President of Shanghai Federation of Industrial Economics), Mr. LI Hefu (Vice President and Secretary General of Shanghai Federation of Industrial Economics), Mrs. ZHAO Jiaoli (Vice President and Secretary General of Shanghai Federation of Commerce), Mr. DAI Peihua (President of Shanghai Electronic Commerce Association), Mr. BAI Huanyao (Deputy Secretary General of Shanghai Federation of Modern Service Industry) and Mr. LI Zhenmin (Deputy Secretary General of Shanghai Federation of Enterprises) attended and made speeches for the event.
Mr. ZHANG Bin, vice president of SICA(both third from right), represents the company to receive the awards.
Since its launch in May, the 2019“ME” Branding Micro-video Contest has been through the processes of registration, submission, training and communication, viewing, online publishing, professional discussion, Internet voting and expert review, receiving extensive attention from the society and netizens. Among the 257 companies that have participated in the contest, there are giant state-owned enterprises, famous private enterprises, and foreign enterprises that have operated in China for many years. There exist conventional brands, and innovative brands as well. Besides, more than a dozen enterprises are in the Yangtze River Delta region.
The micro-video produced by SICA focused on the theme of “shooting the future.” It systematically reviewed the struggling history of the company for more than 30 years since its establishment in 1988. It also showed the professional advantage of SICA in the auction field and the innovative developing strategy facing the future, which received wide support from the netizens and high affirmation from the experts of the contest.